When opening the Spotify app you will be prompted to either explore the profiles of friends or go with a playlist roulette.

With the first you can choose one friend to listen to their music for a day; because do you really know someone unless you know what they listen to?

If you’re feeling adventurous you can choose the second and go into a playlist roulette where you can swipe right or left on three different profiles you’ve never seen before. But here’s the catch, if you swipe left on the first two then the third profile is the music you’ll be listening to for the rest of the day.

OOH - Street-level billboards will have Spotify Codes that people can scan with ease and will take them directly to the Spotify Roulette. Larger billboards will have copy promoting Spotify Swap